By Justin Crann

Heineken is using a high-tech bottle opener to tap into a growing complaint among Canadian workers. “The Closer” is a beer bottle opener, but once it is used, uses a Bluetooth connection to shut down the user’s work applications. The device was developed in response to new data sourced from a survey that Heineken commissioned, which found more than half of working Canadians say they lack satisfying work-life balance, in no small part because of the phenomenon known as “hustle culture.”

http://strategyonline.ca/2022/11/21/heineken-cracks-open-a-cold-truth-about-overwork/